Privacy Policy
Updated September 25, 2025
Achieve Fitness Center, Inc. (doing business as Theory of Motion) (“we,” “our,” or “us”) is the operator of this website, related services, and programs. For the purposes of this Privacy Policy, references to Theory of Motion should be understood as references to Achieve Fitness Center, Inc., our legal corporate entity.
This Privacy Policy explains how we collect, use, and share personal data when you use our website (theoryofmotion.co), Theory of Motion App, Theory of: Foundations App, and the Theory of: Mobility and Core eBooks.
1. Information We Collect
We collect personal information you voluntarily provide, such as name, email address, and payment details when completing purchases via Shopify. We also collect analytics data via platforms such as Google Analytics, Meta Pixel, Klaviyo, Everfit, TrueCoach, PayPal, and Stripe.
2. How We Use Your Information
Your information is used to provide services, process payments, send email updates, and improve our offerings. We may use analytics and tracking to optimize our website and advertising.
3. Sharing and Third Parties
We do not sell your data. We share information with third parties only to the extent necessary to run our services (e.g., Shopify, Klaviyo, Everfit, Stripe, etc.).
4. Data Security
We maintain industry-standard security practices to protect your personal data, but cannot guarantee complete security.
5. Cookies and Tracking
We use cookies for site functionality and performance analysis. You may disable cookies in your browser settings.
6. Your Rights
Depending on your location, you may have rights to access, update, or delete your personal information. Contact us at [email protected].
7. Children's Privacy
Our services are not directed to children under 13. We do not knowingly collect personal data from children.
8. Updates to this Policy
We may update this policy. Continued use of our services after changes indicates your acceptance.
9. Health Data Utilization
Our app collects and processes health-related information such as workout activity, exercise logs, heart rate, and other fitness metrics. This data is collected only with your explicit consent and is used exclusively to deliver core app features, including fitness tracking, progress insights, and cross-device synchronization.
We do not share your health data with any third parties, and we do not use this data for advertising or marketing purposes. All health information is stored securely and access is limited to authorized personnel only. We adhere to industry best practices to ensure data protection.
If you choose to delete your account, all associated personal and health-related data will be permanently deleted from our systems.
10. Account Deletion
To request the deletion of your personal information from our database, you can submit a request through our in-app settings or contact form available on our platform. For such requests, please write "delete my account" in the subject line, and include your first and last name and e-mail address in the body of the message. We will use commercially reasonable efforts to honor your request. We may retain an archived copy of your records as required by law or for administrative purposes.
Please note that we will store communications you may send through the Service, as well as any comments you may post, and they may not be subject to modification or deletion. You may also control the information that we collect through the settings in your browser or mobile device. You may configure your browser to reject cookies from our app and may adjust the settings of your mobile device to prevent the Platform from obtaining location information. However, please note that the Service may rely on cookies and location information to function properly and some parts of the Service may not be available if you disable cookies.
11. Contact
For any privacy-related questions, reach us at [email protected] or PO Box 742, Londonderry, NH 03053.